NLweb

NLWeb is an open-source protocol introduced by Microsoft at Build 2025, designed to integrate AI-powered natural language interfaces into websites. It allows businesses and developers to create AI-driven knowledge hubs with minimal coding1.

If you're interested in setting up NLWeb for AI-powered SEO optimization or lead generation, it could be a great tool to explore!

What are the specific installation steps for NLWeb? What are some common use cases for NLWeb? How does NLWeb compare to other AI integration tools?

What are the specific installation steps for NLWeb?

Installing NLWeb involves a few key steps to set up the AI-powered conversational interface on your website. Here’s a structured approach:

Installation Steps for NLWeb

Download NLWeb – Get the latest version from Microsoft's official repository or the open-source community.
Set Up Your Environment – Ensure your server supports REST-based endpoints and has a compatible vector database.
Deploy the MCP Protocol – NLWeb uses the Model Context Protocol (MCP) to process natural language queries.
Index Your Website Content – NLWeb works best when structured data (Schema.org, RSS feeds) is indexed into a vector database.
Configure Your AI Model – Choose an LLM (Large Language Model) to process queries and generate responses.
Integrate with Your Website – Embed NLWeb’s conversational interface into your frontend or existing UI.
Test & Optimize – Run queries, refine responses, and adjust indexing for better accuracy.

For a detailed guide, you can check out Guide: How to Use NLWeb to Build AI-Powered Knowledge Sites

Can you show me examples of NLweb in use today?

Absolutely! NLWeb is already being adopted by various companies to enhance user interaction and AI-driven experiences. Here are some notable examples:

Tripadvisor – Uses NLWeb for conversational travel planning, allowing users to ask questions like, “Where should I go this fall with kids?” and receive tailored itinerary suggestions.
O’Reilly Media – Implements NLWeb to create a queryable technical library, making it feel like chatting with an expert.
Eventbrite – Enables users to discover events based on intent rather than keywords, improving search relevance.
Delish (Hearst) – Uses NLWeb for instant recipe matches, such as “quick vegan dinner with mushrooms and pasta,” tailored to available ingredients.
Qdrant – Integrates NLWeb for lightning-fast, intent-aware search via its vector database.

These examples showcase how NLWeb is transforming websites into interactive AI-powered platforms.

NLWeb Pioneer Profiles: Customer Success Stories & Use Cases

NLWeb - Natural Language Web

How can I get access to NLweb?

Installation Steps for NLWeb